Diesel

This page contains several design pieces centered around an Italian clothing company called Diesel.

This is a mockup of a display with stands showcasing multiple things. Starting with what's at the very back, there's a dark gray, partially folded folding screen with two, long, thin red strips going across the top and bottom part of the folding screen. On the top left and top right part of the folding screen are two lights illuminating it. Two images of the Diesel watch lie on the center left and center right parts of the folding screen. The center left image just shows the Diesel watch advertised. This watch has a black and red color scheme, with the wrist band, and watch's numbers, being bright red. The same watch is on the center right side of the folding screen. However, this one is strapped onto a tiny, black cushion. Below the center left image is an image of the Diesel watch, but it's strapped onto a black cushion that's inside a black, open box. This is also present below the center right image. Below both of these opens boxes is a bright red, rectangular stand. In the center of the image is the first page of the campaign advertisement. The tagline at the top left part of the piece says UNLEASH YOUR BRAVERY. a white sillouette of a person holding a torch can be seen, as well as the watch being advertised. In the background is a crowd of people holding red lights of their own, as well as a lot of smoke. Just below this poster is a rectangular prism with gradients that go from bright red to a light shade of pink. In the middle of the rectangle's front-facing side is the Diesel logo, only it's a shade of white at a low opacity.

Diesel stand display mockup
This is the first page of a campaign advertisement for Diesel. The tagline at the top left part of the piece says UNLEASH YOUR BRAVERY. a white sillouette of a person holding a torch can be seen, as well as the watch being advertised. In the background is a crowd of people holding red lights of their own, as well as a lot of smoke.

Diesel advertisement campaign (First page)
This is the second page of a campaign advertisement for Diesel. Alongside several paragraphs of white, slab serif text with headings for each paragraph, there is a red background with a dark gray sillouette of a torch. The main header of the campaign advertisement says Diesel Watch in a bold font. The first subheader says Company Overview. The paragraph below it reads as follows: Founded in Movena, Italy, then relocated to Veneto, Italy, Diesel specializes in the clothing retail business. The company was started in 1978 by Renzo Rosso. The primary focus of the company revolves around denim-based clothing such as jeans. Gradually, Diesel expanded its clothing retail business to include more than just basic bodywear like shirts and jeans. Their watch product line arose during the 2000s. The second subheader says Target Audience. The paragraph below it says: Their target audience is adolescents and young adults. More specifically, it involves those that often want to stand out from the rest of the crowd, especially through more rebellious means. Their adverising campaigns often reflect this, utilizing provacative phrases such as, Long Live Stupid or Smart says no. Stupid says yes. The second subheader states Poster Inspiration. The paragraph below it says: Diesel's advertisement campaigns often involve provoking strong emotions. The advertising poster created for their diesel watch reflects this. The reddish hue of the background both ties back to the watch's colors and helps get across the emotionally charged message. This message ties back to a slogan engraved on the watch's design: Only the Brave. Only brave people take on the opportunity to wear the diesel watch, and rallying alongside other people often comes across as brave. This is especially true if said rallies involved a controversial cause. Finally, at the bottom right part of the image is the Diesel logo, which is white.

Diesel advertisement campaign (Second page)